North End Road's Favourite Bakery is Back
Jaffa Bake House now officially open in Fulham's market street
The family run Jaffa Bake House in the middle of Fulham's shopping and market street was officially opened this week and has already become a destination café and bakery for the area, with its choice of French patisseries, savoury pastries, Arabic and Turkish bread, alongside loaves and baguettes.
The bake house is run by cousins Mohammed Noofel, 43, and Mahmoud Shamallakh, 37.
L-R: Cllr Alan De'Ath, Mohammed Noofel, Mahmoud Shamallakh and Cllr Ben Coleman
The family first established a bakery on the same site in the 1990s, and it's been much missed by local people while the premises have been closed for refurbishment.
" We have been in North End Road for the past 20 years, so it really feels like our neighbourhood," says Mohammed. " We’re learning from our customers."
Palestinian-born Mohammed says he also hopes to attract customers who might otherwise head to Shepherds Bush or Park Royal to find delicacies like baklava, nuts and real Turkish coffee, as well as targeting those wanting freshly-baked goodies.
" It’s a one-stop shop,” said Mohammed, who is also part of the family team behind the nearby Jaffa Food House, with its bright orange and green-coloured shop front. "There is so much potential in this area. We are hoping to do more business in the borough."
The opening of the Jaffa Bake House is part of a wider regeneration of the business opportunities in North End Road, which include the revamped market.
" It is great to see this business vote of confidence in North End Road," says Cllr Ben Coleman, H&F Cabinet Member for Residents’ Satisfaction. " Along with the fantastic daily market, our seasonal traffic-free market events are attracting tens of thousands of shoppers and the Jaffa Bake House will bring in many more."
Jaffa Bake House is at 381-383 North End Road and can be contacted on 0207 385 1700.
February 12, 2016
