Brompton Bicycle Launch Flagship Store at Westfield

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With special edition W12 bike and UK's first electric bike hire scheme

This special bike will feature a tessellated triangle pattern on the frame plate, inspired Westfield's glass roof and will be available only from the London Westfield store, which is due to open later this week.

This is the second Brompton Junction store in London. alongside the first in Covent Garden, providing Brompton a range of bicycles and accessories. It will include interactive bike build facilities and live demo area housed, along with the brand’s first electric bike hire scheme in the UK.

E- bikes are forecast to be the biggest growth sector of the market through 2019 and this will be the first electric folding bike hire scheme in the UK

Trained experts will be on hand within the store to offer technical advice and help with interactive bike builds and fittings to ensure customers are getting the Brompton that’s right for them.

Will Butler-Adams, CEO of Brompton Bicycle sayd: "At Brompton we want to get more people cycling in and around cities and find way to get the vast majority who know how to ride a bike, but continue to pay to go down a hole in the ground or sit frustrated in a metal box, to remember the freedom and fun of cycling.

"To do this we need to take the Brompton to the customer. This has been the philosophy with our Brompton Junction stores across the world; beautiful stores in great cities, inspiring a lifestyle change to a broad spectrum of urbanites. "

Find out more about Brompton Bicyle here.

 

April 15, 2019