One Millionth Rose Voucher Given Out at North End Road Market

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Scheme aims to help families in need in the borough

Mayor of H&F, Cllr PJ Murphy, with the millionth voucher given to Iva Andreeva and her son

A trader in North End Road Market gave out the one millionth voucher this week for fresh fruit and veg to a local family in need.

The Rose Vouchers Project, which is funded by the council, helps residents with children under the age of five get fresh fruit and vegetables.

The Alexandra Rose Charity was set up by Queen Alexandra in 1912 to fund health care for Londoners living in poverty. Today its focus is on diet-related ill health and food poverty. Their Rose Vouchers can be redeemed at North End Road Market and Shepherd’s Bush Market.

Each Rose Voucher is work £1, meaning an £1,000,000 has been spent across the UK, on fresh fruit and vegetables sold at local markets and by independent retailers. The one millionth Rose Voucher, spent in H&F, was honoured by H&F Mayor, Cllr PJ Murphy, at North End Road Market on Wednesday (13 October).

He presented local family Iva Andreeva and her son Alexander, 4, with a ‘golden’ Rose Voucher at the Bailey’s Stall, saying:

“We want every family in H&F to have access to local fresh fruit and veg. It’s been fantastic handing out the one millionth Rose Voucher at North End Road, and I invite all families who need an extra bit of help to sign up to the scheme at their closest children’s centre.”

Since 2017, more than 750 H&F families have received Rose Vouchers from one of six local children's centres – totalling more than £124,000. Each family receives £3 worth of vouchers for each child, every week. If a child is under the age of one, they received £6 worth.

Rose Vouchers are available at the below six centres:

Flora Gardens Children’s Centre
Fulham Central Children’s Centre
Masbro Children’s Centre (UPG)
Melcombe Children’s Centre
Old Oak Children’s Centre (Peabody)
Ray’s Playhouse

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October 18, 2021