Hammersmith and Fulham residents who are priced out of the private housing market can now pocket a brand new home on Star Road, off North End Road in London W14.

H&F Council has teamed up with developer Pocket Living to sell the 18 apartments on the new site at just 80 per cent of the market value.

This means that the starting price for a studio is under £150,000 and a one bed £220,000

The total discount for the 18 properties is almost £1m and averages at just under £54,000 for each property.

The development comprises 14 one beds and four studios. Each apartment has been carefully designed by award winning architects PRP to create a space where residents will feel at home.

Some apartments have a patio and everyone has access to a communal garden. All the apartments are equipped with built-in wardrobes, cycle parking, large windows and, most importantly, under floor heating so that radiators don’t get in the way of your furniture.

Anyone who currently either lives or works in Hammersmith & Fulham and has done so for at least a year, is not already a home owner and has a current household income below £64,000, can register to buy a Pocket apartment.

In order to express your interest in our W14 apartments you must first register with H&F Home Buy by completing an online application form at H&F Home Buy

H&F Home Buy is dedicated to getting local residents onto the housing ladder amd has helped 600 people into housing over the last four years through schemes like this.

Councillor Andrew Johnson, Hammersmith & Fulham Council’s Cabinet Member for Housing said: "This is a fantastic opportunity for hard working residents who may not ordinarily be able to afford to live in the borough to lay down roots and get onto the property ladder. We are delighted to team up with Pocket Developments and I am sure that there will be great interest in all of the apartments."

For help with registration, please contact h&f Home Buy on 020 8753 6464 or email h&fHome-buy@lbhf.gov.uk.

Once registered, applicants will be invited to reserve apartments with a deposit of £200 and following mortgage lenders’ approval, successful applicants will complete the purchase in the same way as an ordinary property. Please note that a mortgage lender may require a deposit on the loan.

This Pocket development has been created in partnership between Linden Homes, Wates Developments and Pocket.

January 27, 2012