All Saints, Kenmont and John Betts win Yellow Woods Challenge

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Local schools have been collecting old directories for recycling

All Saints C of E Primary School, in Fulham, has won £300 and been named the ‘Gold Oak’ winner in the Hammersmith & Fulham Yellow Woods Challenge – the simple, educational and fun environmental initiative run by Yellow Pages and the Woodland Trust working with Hammersmith & Fulham Council.

For the last three weeks, eight local schools have been competing in the Yellow Woods Challenge, which encourages schoolchildren to collect old Yellow Pages directories – featuring walking fingers on the front cover. The schools have collected 671 old directories. These have been collected by Notting Hill Furniture Store to be recycled into animal bedding by Raven’s Waste Paper Ltd.

The top local honours and a £300 cash prize go to All Saints C of E Primary School for collecting 1.84 old directories per pupil. Kenmont Primary School, which has come second, receives £200 and a ‘Silver Birch’ certificate, whilst third place goes to John Betts Primary School, which receives £100 and a ‘Bronze Beech’ certificate. For every pound Yellow Pages awards to schools in prize money, a matching pound is given to the Woodland Trust to help protect native woodland. Yellow Pages will also dedicate a tree in a Woodland Trust wood to All Saints C of E Primary School for collecting the most directories in total.

In addition to the cash prizes, the top six schools will each receive a Woodland Trust ‘Wild about Woods’ pack to teach children about ancient woodland and every participating school will be given a certificate featuring Kirk, the challenge campaign mascot.

All participating schools have been given free educational materials containing fun environmental activities to teach children about recycling and woodland conservation.

The borough’s mayor, Cllr Charlie Treloggan, who presented the cash prize to All Saints Primary today (Tuesday), said: “The Yellow Woods Challenge has been a huge success in Hammersmith & Fulham. Schools have had great fun recycling old directories and learning about the environment and woodland. It has also been a great opportunity for the council to raise the profile of recycling locally.”

Richard Duggleby, head of external relations at Yell, publisher of Yellow Pages directories, said: “This year’s Yellow Woods Challenge aims to build on the success of last year and the results from Hammersmith & Fulham prove that young people in the UK are committed to making a difference to their environment. I would like to thank the children, parents and council who worked so hard collecting old Yellow Pages directories.”

November 21, 2004