Showing detailed image of building while redevelopment continues
How the Fulham Town Hall covering might look
Fulham Town Hall is set to be covered by a decorative shroud showing a full sized image of the ornate Victorian building while redevelopment continues behind it.
The Grade II listed 130 year old building opposite Fulham Broadway shopping centre has been in the hands of private developers since being sold by H&F Council in 2011.
After previous schemes failed, an application by developer Ziser London to convert the building into a 90 room boutique hotel and events venue was given the green light by councillors in July 2020.
Progress on the conversion has been slow and in recent months the building has been something of an eyesore, covered in scaffolding and with its front door roughly boarded up.
However, that could all change from August if the new application from a company called Blow Up Media gets the go ahead.
Scaffolding covers Fulham Town Hall
The application, which can be found on the council website using the reference 2022/01652/ADV, is for:
Display of an externally illuminated shroud advertisement screen onto the proposed scaffold to Fulham Road elevation of the building measuring 7m (Height) x 11.4m (Width) for a temporary period from 10 August 2022 until 10 August 2023.
The company says: “The proposal is for a decorative scaffold shroud screen advertisement which respects the heritage status comprising a building montage with an ancillary area provided for the display of public information and advertising.
“ Much of the scaffold screening will comprise a 1:1 image of the historic and architectural Victorian building façade of the original town hall.
“ Decorative scaffold shroud screen advertisements are now becoming increasingly common as an alternative to scaffold and basic builders screening options and add visual interest during the works period.
“These are particularly appropriate in busy town centres.”
This application is for a revised scheme, after a previous one was refused in August last year due to the size of the advert which would be sharing the space.
In its covering letter, Blow Up Media says: “ The application was refused on visual amenity grounds relating to the size of the advertising area. The advertising area has now been reduced to 11.4m x 7m (80m2).
“ This represents a substantial reduction and comprises approximately 13% of the total shroud image with the net gain of a much larger building image of the historic building.
“ The site will be undergoing a major development and transformation and the area of scaffolding along the Fulham Road is substantial (around 50 metres long), and the retention of the attractive Victorian façade during the scaffold period would add colour and interest to the street scene of this town centre location and avoid a lengthy unattractive void appearing within this vibrant shopping area.”
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