WagWorks Launches Private Members Club for Dogs
Fees can be as much as £840 a month
The interior of the new 'premier' club for dogs
June 23, 2025
Describing itself as London’s premier membership club for dogs, WagWorks in Fulham inviting people to sign their pet up for monthly fees that can reach £840.
The offer includes wellness, daycare, grooming, healthcare and behaviour support, all under one roof on the High Street.
Believed to be the first of its kind, the intention is to transform traditional canine services by offering fully integrated, science-led approach.
WagWorks was founded in Fulham in 2022 by Jamie Netherthorpe, Rhi, and Ollie Hudd-Williams and they hope to open new branches which will offer memberships.
“With ‘pet parent’ culture booming, there’s a real need for enriching environments that truly understand dogs,” says CEO Hudd-Williams. “WagWorks is the result of three years of research into how to deliver that.”
It provides a flexible daycare service in which dogs are grouped by energy levels and temperament into separate parks, supervised by qualified handlers. A daily routine includes enrichment, structured play, and nap times in calm zones with dim lighting and soothing music. The club also features a scent den for mental stimulation through sniffing, licking, and chewing. There are no set schedules and owners can drop their dog off when needed.
Training & Behaviour Support is provided by Winkie Spiers and members can book 1:1 training, puppy classes, and specialised workshops like Café Simulations or breed-specific learning.
The grooming studio claims to offer spa-level comfort, with soft towels, dog-friendly interiors, and tiled tubs.
On-site vets offer same-day appointments and membership begins with a meet-and-greet to develop a care plan for the dog.
WagWorks Fulham is open Monday–Friday from 7am–7:30pm and Saturdays from 10am–6pm.
Memberships prices start from £210/month up to £840/month.
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