Location 'no longer considered suitable for the brand'
One of Chiswick's longest surviving restaurants is set to close.
Tragus, the group which operates Café Rouge, Strada and Bella Italia, has placed 12 restaurants on the market including the branch on Chiswick High Road.
Earlier this year the company reported a poor Christmas performance across its restaurant estate with like-for-like sales down 3 per cent.
Property agent Fleurets is now actively marketing the sites which can be bought as one group, singly or in small packages. The cost of the lease and contents of the 80 cover Chiswick restaurant is just £200,000 and the agent states that it would be suitable for a multiple operator. The Cafe Rouge on Kew Bridge is not up for sale but the branch in Ealing is also closing.
Although popular due to its location, there were often reports of indifferent service at the restaurant and with the opening of Villandry (now the French Kitchen) nearby there was evidently a drop in trade at Cafe Rouge which in its hey day had been difficult to get a table at during the weekend lunch times.
The restaurants listed have been identified for disposal they are said to be no longer considered suitable for the respective brands.
A statement on the Fleurets website said: "These restaurants would suit a variety of corporate or independent operators. TUPE does apply and details of employees will be provided to interested parties upon acceptance of a provisional offer."
May 31, 2011
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