Restaurant Survey Shows Diners Are Finding Great Deals
And many are feeling more appreciated by the restaurants they eat in
Zagat's 2011 London Restaurants survey found that diners tightening their belts has had a positive effect on the whole eating out experience.
Although it comes as no surprise that diners are more cautious abut how and where the spending their money - 34% of surveyors said that they’re eating out less and 26% said they’re going to less expensive places, - 20% said they now feel more appreciated by restaurants and 65% of surveyors report finding better dining deals.
Other findings included:
- There was minimal inflation in average meal cost from last year – just 1.1% from £40.39 to £40.84.
- Surveyors report they’re eating out only 2.2 times per week, down from 2.5 from before the recession.
- Twelve percent of surveyors have cut back on high-profit items such as alcohol and desserts, eroding restaurant profits.
- Twenty-seven percent say they’re securing reservations more easily.
- When asked what kind of dining deals are most likely to entice them, surveyors said set-price menus (65%), food discounts (62%), wine discounts (24%) and happy hour (9%).
September 15, 2010
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